The emfluence emailer

Compared to snail mail, email offers low-cost, high-speed, instant delivery, and detailed tracking and reporting capabilities. According to the Interactive Marketing Bureau marketers spent $338 million on email marketing in 2006. It’s easy to understand why when you match that with the Direct Marketing Association’s discovery that the average ROI for email marketing is an incredible $51.45 for every dollar spent.

“Every time we send an email, web sales spike 210%.” Indigo Wild

Needless to say, email marketing should be one of the most valuable benefits of internet technology. Yet many companies have not considered email to any serious degree even as they acknowledge the compelling value proposition. The emfluence emailer meets the challenges that previously have discouraged these companies from sending marketing messages by email:

Challenge 1: Complexity

The concept of looping through a database of email addresses and sending out an email is pretty simple. But when you start to think about things like personalization, list segmentation, tracking, SPAM filters, blacklists, feedback loops and bounce management, the landscape gets a little more treacherous. That’s where the emfluence emailer comes in. With an interface as simple as the application is powerful, the emfluence emailer allows marketers to easily overcome the many challenges of email marketing.

Challenge 2: Branding

Like any good direct mail piece, an email is most effective when it’s on brand. The emfluence emailer allows marketers to easily create, store, retrieve and reuse impressive, custom-branded emails with graphics and HTML that generate twice the response of simple text messages. emfluence’s custom-branded-template approach and Smart Template Technology give companies an impressive image they can reuse infinitely, with variable content that can be customized for every single recipient, for far less than the cost of a single direct mail piece. Unlike the tools used by other Email Service Providers, the emfluence emailer looks at your brand first.

Challenge 3: CAN-SPAM Law Compliance

SPAM is defined as email the recipient hasn’t asked for and doesn’t want to receive. Anyone who has an email inbox has received SPAM. In 2003, Congress passed the CAN-SPAM law to protect frustrated consumers from SPAM. With that came the responsibility of compliance for legitimate email senders. The emfluence emailer assures all email communications sent by our clients through our system are CAN-SPAM law compliant – risk management that can save an unaware company literally millions of dollars in violations costs and potential jail time.

Challenge 4: Deliverability

SPAM not only inspired legal regulation, it also triggered internet service providers to protect their subscribers. With a series of SPAM filters that are continuously adapting to Spammers’ latest maneuvers to circumvent gatekeepers, internet service providers bundle and dump suspect email even before reaching subscribers’ inboxes. Unfortunately, many legitimate opt-in emails are caught in this filtration system, and many senders don’t even know they’ve been pre-empted. Worse, companies may misconstrue an email campaign as ineffective, when actually, emails didn’t even reach recipients. Because the most carefully crafted email has no impact if it‘s never viewed by the recipient, the emfluence emailer provides a suite of tools to help maximize deliverability and alert marketers when problems arise.